{"id":753,"date":"2022-10-01T10:32:34","date_gmt":"2022-10-01T10:32:34","guid":{"rendered":"https:\/\/kingzitech.com\/backupfix\/?page_id=753"},"modified":"2024-11-24T09:57:44","modified_gmt":"2024-11-24T09:57:44","slug":"a-real-estate-startup-disrupts-the-status-quo","status":"publish","type":"page","link":"https:\/\/kingzitech.com\/backupfix\/a-real-estate-startup-disrupts-the-status-quo\/","title":{"rendered":"A Real Estate Startup Disrupts The Status Quo"},"content":{"rendered":"

\"\"<\/a><\/span> \"\"<\/span><\/p>\n

A Real Estate Startup Disrupts The Status Quo<\/h1>\n

Houwzer is a startup real estate brokerage seeking to disrupt the market by hiring full time agents and waiving the selling agent’s commission, saving their customers thousands.<\/p>\n

As they prepared for a growth stage, Houwzer was in need of an agency partner to refine their positioning<\/strong> and create the right marketing foundation to scale.<\/strong><\/p>\n<\/p>\n

\"\"<\/span><\/p>\n

Phase 1: Positioning the Brand<\/h2>\n

Houwzer was struggling to explain their business model and communicate their value effectively to potential customers. Houwzer engaged kingzitech in 2016 to help clarify their top audience segments.<\/p>\n

Services: WEB PORTAL<\/span><\/strong><\/h2>\n

\"\"<\/span><\/p>\n

kingzitech created a detailed target audience analysis in order to help pinpoint the key demographics of Houwzer’s most important customer segments.<\/p>\n<\/p>\n

We started the process by refining Houwzer’s brand messaging<\/strong> to better resonate with customers.<\/strong><\/p>\n

Brand Messaging<\/span><\/strong><\/h2>\n

Houwzer is a modern, fairly priced real estate agency for savvy homeowners.<\/h2>\n

Modern…<\/strong><\/h2>\n

Means that this is a new solution, so customers shouldn’t feel defensive of their past experience or cynical of an approach they aren’t familiar with.<\/p>\n

Fair…<\/strong><\/h2>\n

Indicates that this is not a “discount” service. Houwzer simply provides what our customers deserve: honest, straightforward pricing.<\/p>\n

Savvy…<\/strong><\/h2>\n

Homeowners hate feeling like they are wasting money. We all want to see ourselves as “savvy” consumers, and will exhibit a fear of missing out (FOMO) on a better deal.<\/p>\n

 Services: <\/span>WEB DESIGN,<\/span><\/em> <\/span>DIGITAL MARKETING<\/span><\/strong><\/h2>\n

\"\"<\/span><\/p>\n

Phase 2: Houwzer’s New Web Presence<\/strong><\/h2>\n

Kingzitech simplified the way Houwzer explained their business model and value, then illustrated it visually for their new website. Then we led the planning, design and development of the new Houwzer website.<\/p>\n

\"\"<\/span><\/p>\n

The Goals<\/strong><\/h2>\n
    \n
  1. Quickly explain Houwzer’s unique business model and the value it brings to customers.<\/li>\n
  2. Establish credibility for a “startup brand” in an industry that has trust issues.<\/li>\n
  3. Direct users who are selling or buying a home to the Sell or Buy page, so they can understand the value proposition and start working with Houwzer.<\/li>\n<\/ol>\n

    First, we infused the value that Houwzer brings into every tagline and every page, to directly reflect their focus on their customers.<\/p>\n

    \"\"<\/span><\/p>\n

    Through our target audience research, we found that many consumers simply didn’t understand how the real estate market worked. Therefore, it was crucial to educate users and show them how much money they could save working with Houwzer.<\/p>\n

    \"\"<\/span><\/p>\n

    It was also very important to show potential customers that Houwzer is comprised of passionate individuals that are focused on their communities by saving them time, money, and sanity.<\/p>\n

    Services:<\/span> <\/span>WEB DESIGN,<\/span><\/em> <\/span>DIGITAL MARKETING<\/span><\/strong><\/h2>\n

    Phase 2: Houwzer’s New Web Presence<\/strong><\/h2>\n

    Our research revealed that people tend to move at transition points in their life, like getting married, retiring, or having their first (or second!) kid. KINGZITECH<\/strong> developed a new marketing campaign based around moments of change.<\/strong><\/p>\n

    \"\"<\/span>\"\"<\/span><\/p>\n

    kINGZITECH interviewed Houwzer customers, to better understand their pain points and behaviors and then photographed them in their new homes. It was apparent that homeowners most often find agents from recommendations made by friends and family, so we focused on referrals and created personal customer stories to give a human perspective.<\/strong><\/p>\n

    \"\"<\/span><\/p>\n

    Focusing on SEO<\/strong><\/h2>\n

    In addition to taking over paid advertising, Kingzitech launched into longer term organic initiatives like developing long-form content and improving Houwzer’s SEO foundation.<\/p>\n<\/p>\n

    We developed plans for a neighborhood guide series to draw customers through organic search and get them interacting with the Houwzer brand and to connect with customers early in their journey, before they are ready to move to find an agent.<\/p>\n

    \"\"<\/span><\/p>\n

    THE RESULT<\/strong><\/h2>\n

    2016 vs. 2017<\/em><\/p>\n

    \"\"<\/span><\/p>\n

    Houwzer more than doubled closings in 2017 over the previous year,<\/strong> and recently closed a funding round to fuel expansion.<\/p>\n

    Kingzitech is supporting their growth as a true partner should, balancing current brand awareness campaigns in Philadelphia while building out the roadmap for future expansion.<\/p>\n

    Improve your online presence<\/strong><\/h1>\n

    Our main aim is to help you achieve more with technology, to make the online life of your business as easy and profitable as possible. <\/p>\n

    Get in <\/strong><\/h1>\n

    touch<\/strong><\/h1>\n

    Have a problem you would like us to help you with or just wanna say hello? Click on the button and let\u2019s talk!<\/p>\n

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    Address..<\/strong><\/p>\n

    Lekki, Lagos Nigeria<\/p>\n

    Contact..<\/strong><\/p>\n

    +2347061002633<\/p>\n

    info@Kingzitech.com<\/p>\n

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    Get in <\/strong><\/h1>\n

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    Have a problem you would like us to help you with or just wanna say hello? Click on the button and let\u2019s talk!<\/p>\n<\/th>\n

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    Let’s connect..<\/strong><\/p>\n\n\n\n<\/tbody>\n<\/table>\n

    Address..<\/strong><\/p>\n

    Lekki,<\/p>\n

    Lagos Nigeria<\/p>\n

       Contact..<\/strong><\/p>\n

    +2347061002633<\/p>\n

          info@Kingzitech.com<\/p>\n

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    A Real Estate Startup Disrupts The Status Quo Houwzer is a startup real estate brokerage seeking to disrupt the market by hiring full time agents and waiving the selling agent’s commission, saving their customers thousands. As they prepared for a growth stage, Houwzer was in need of an agency partner to refine their positioning and create the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":{"0":"post-753","1":"page","2":"type-page","3":"status-publish","5":"entry"},"yoast_head":"\nA Real Estate Startup Disrupts The Status Quo - kingzitech services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kingzitech.com\/backupfix\/a-real-estate-startup-disrupts-the-status-quo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Real Estate Startup Disrupts The Status Quo - kingzitech services\" \/>\n<meta property=\"og:description\" content=\"A Real Estate Startup Disrupts The Status Quo Houwzer is a startup real estate brokerage seeking to disrupt the market by hiring full time agents and waiving the selling agent’s commission, saving their customers thousands. 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