Brand, website and marketing
Positioning and a new website for a Philadelphia real estate brokerage
Houwzer is a brokerage in Philadelphia that pays its agents a salary and lowers the commission a seller pays. The company needed a clearer story and a website that could explain the model in seconds. Kingzitech worked on the project alongside Brolik.
- Web
Houwzer
Client
Houwzer
Industry
Real estate
Scope
Positioning, website, marketing
Delivered with
Brolik
The solution
One story, told everywhere
Houwzer’s model was its advantage, but only if people understood it. The positioning, the website and the campaigns were built around the same clear story, so a seller who saw an ad, read a guide or landed on the site heard the same reason to choose Houwzer.
Audience and message
Research into who Houwzer serves and why its model is fairer for sellers.
Website
The business model told as a simple visual story, with routes for buyers and sellers.
Campaigns
Marketing around the moments people move, and referrals from friends and family.
Neighbourhood guides
A series planned to bring buyers in early through search.
How it works together
Research
Who Houwzer serves and what they need to hear.
Positioning
Messaging rebuilt around a fairer deal for sellers.
Website
The model explained in seconds, for buyers and for sellers.
Campaigns and search
Marketing and guides that bring people to the site.
The full story
The brief
Houwzer works differently from a traditional brokerage, and people visiting the site did not grasp how. The company wanted sharper positioning and a marketing base it could grow on.
What the project covered
- Audience and message. Research into who Houwzer serves, and messaging rebuilt around what makes its model fairer for sellers.
- A website that explains the model. The business model told as a simple visual story, with clear routes for buyers and for sellers.
- Campaigns around moving moments. Marketing aimed at the points in life when people move, and at referrals from friends and family.
- Search. A series of neighbourhood guides planned to bring buyers in early.
The outcome
Houwzer closed more than twice as many sales in 2017 as in 2016, and went on to raise funding to expand.
Planning something similar?
Tell us about it. We will show you how we would approach it and what it would take.