Brand and website
A rebrand and new website for a scholarship school in New Jersey
Christina Seix Academy is an independent school in Trenton, New Jersey that gives full scholarships to children from families in need. The school wanted a brand and a website that showed what sets it apart and made applying simpler. Kingzitech worked on the project alongside Brolik.
- Web
Christina Seix Academy
Client
Christina Seix Academy
Industry
Education
Scope
Branding, website design
Delivered with
Brolik
The solution
A brand and a website that tell families the same story
The new identity, the photography, the campus map and the route to apply were designed together, so families meet one consistent picture of the school and a clear next step at every point.
Brand identity
Logo, tagline, typeface and colours, set out in a brand guide.
Website design
Pages built around new campus photography, for phones and desktops.
Campus map
An interactive map so families can look around before visiting.
Route to apply
A clear path for qualifying families towards an application.
How it works together
A family hears about the school
And looks it up online.
They see what sets it apart
Through the new brand and photography.
They explore the campus
On the interactive map.
They apply
Following a clear route if they qualify.
The full story
The brief
The school found it hard to explain what made it different. The admissions process was unclear to families, and its new campus was nowhere to be seen online.
What the project covered
- Brand identity. A new logo, tagline, typeface and colours, set out in a brand guide the school can follow.
- Website design. Pages built around new photography of the campus, laid out to work on phones as well as desktops.
- A campus map. An interactive map so families can look around before they visit.
- A clear route to apply. The site leads families who qualify towards an application.
The outcome
The school reported a more orderly admissions process and stronger applicants for teaching and staff roles.
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