Multi-country website and SEO
Taking an LED screen brand into Ghana with multi-country SEO
LED Express sells, installs and rents LED screens in Nigeria. The company wanted to win customers in Ghana without confusing Google about which website serves which country.
- Web
Client
LED Express
Industry
LED screens
What we did
Ghana site, hreflang plugins, SEO
Live at
ledexpress.com.gh
The solution
Two sites that help each other rank
Two similar websites can cancel each other out in search. The Ghana site, the Nigeria site and the plugins on both work as one system that tells Google which site serves which country, so each ranks where it should instead of competing.
Ghana edition
ledexpress.com.gh, with pages, addresses and links rewritten for Ghana.
Hreflang plugins
Custom plugins on both sites add matching country tags to every page.
Ongoing SEO
Search work that continues on both sites.
How it works together
A buyer searches
In Accra or in Lagos, for LED screens.
Google reads the signals
Matching hreflang tags say which site serves which country.
The right site appears
ledexpress.com.gh in Ghana, ledexpress.ng in Nigeria.
Both keep growing
Neither site takes rankings from the other.
The full story
The brief
Two websites with similar pages can compete with each other in search. LED Express needed its Nigerian site to keep ranking in Nigeria while a new Ghanaian site earned its own place in Ghana.
What we built
- A Ghana edition of the website. ledexpress.com.gh, with pages, addresses and page links rewritten for the Ghanaian market.
- Automatic country signals. Custom plugins on both sites add matching hreflang tags to every page, so Google knows which version belongs to which country. Nobody has to edit header code by hand.
- Ongoing SEO. Search work continues for both sites.
Where it stands
Both sites are live: ledexpress.ng for Nigeria and ledexpress.com.gh for Ghana.
Planning something similar?
Tell us about it. We will show you how we would approach it and what it would take.